Sometimes I find it funny that Rolex wants to move Tudor a notch up the luxury branding scale; yet its ADs continue to pit each other in the discount section, although the local economy slowdown could be very much a factor at play here. The discounts on Tudor have been increasing to more than 15% now (although good news to us collectors); but on the other hand, the brand would still be look as a discounted brand (just as we would always discount off 30% from the MRSP of Belamich & Rosillo pieces). Make no mistake, I am a Tudor fan having had its BB and Pelagos and I think it's quality is on the spot for its price. Pelagos is getting a bit long in the tooth now and yet not achieving the cult status like that of Sub, so it's no doubt that ADs would be willing to take some cuts in order to move stock along.