But how do I break it to my colleague? Haha
What I normally say is:
"Bro, the design is kinda cool. But my suggestion is that you get a watch from a true blue watch brand.
At least they are in the watch business proper... Seiko is a good start, g-shocks for ruff n tough.
If you're adamant about getting a similar designed watch, there are some brands out there with bauhaus design charging a little extra that's worth considering.
But buying watches is a personal thing, you go for what floats your boat, but since u asked for my opinion, that's it."