why Panerai is so great?
Trust is well marketing on the historical aspect
The history is simple its a rebranded Rolex that modified to suit Fascist Italy but of course the Italian spec ops and subsequently the germans made it a legendary time keeping device in elite tactical warfare and amphibious special forces
PAM hv history... dont think its that great! many other brand have longer and better history... cant sell pam price
i still believe
1. the rolex link is crucial.... rolex collector will willing to put hundreds of thousand for vintage pam with rolex movement
2. the design hit the market at right time, ppl just too bore with small dressy watch everyday. cant be wearing gshock everyday right? pam fill the sporty macho mechanical watch gap with big bold italian design
3. publicity by holywood star, u know who am i saying....
4. strong fan base who help to promote
5. fun of strap changing